My emphasis in this article is on international and global approaches
to journalism research. And my challenge is to consider some
integrative and global contexts for that task. I have always advocated
setting up clear conceptual levels of analysis in examining media
questions within the emerging communication subfield in the U.S.
of media sociology. The work of my colleague Pam Shoemaker and
me began with this idea to consider the various levels of influence
of shaping media content (SHOEMAKER & REESE, 1996). I took this
a step further in approaching similar questions of relevance to
“global journalism†(REESE, 2001) and continue to be interested in
those issues.